Hookmeup Online launched it’s Australian model ( hookmeup.com.au ) in December 2007 and has accumulated more than 50,000 members in less than 2 years. “The business model and business plan of Hookmeup has been designed without incurring any on-going operating costs and it’s rapid expansion can be credited to the free Google listings the site enjoys” explains Hookmeup Online CEO Matt Fuller.

“The decision to franchise the Australian online dating model to the U.S. has taken considerable time to research the potential opportunities, and we took on board the added competition we face compared to the Australian market, but we also factored in the massive U.S. population upon reaching our decision to expand” Says Mr. Fuller.

Todaysdating.com will offer 100% free dating and will be available to all online singles across America. The site features will include free singles chat rooms with a fully interactive interface allowing members to chat live in real time and to view live footage of fellow online daters.

“Members can easily make contact with one another from within the site and not by their personal email. Other features include instant messaging, and for added security we manually monitor every new member during the sign up process to ensure our existing members enjoy the best experience possible”.

“By adopting the ad-funded business model, it enables us to offer free dating websites , the consumer can utilize site features normally set aside for customer subscription funded dating websites. Todays Dating appeals to the 18-35s singles market who’s generation is well adapted to the social interactive features offered by Todays Dating”.

“In an ever increasing crowded market place, we saw an opening, or a gap in the market in both Australia and America, and with virtually zero operating expenses, and providing a genuine 100% free online dating service, our business model is as equally appealing from a business view stand point, as it is from a consumers point of view” Mr. Fuller goes on to explain”.

“Our customer acquisition cost is zero, and with many businesses whether it is online or offline, reducing costs is an ongoing task which constantly comes under review so we are thrilled to have been able to come up with such a fantastic concept that works”.

Online dating continues to perform as one of the highest achieving online businesses available on the internet, but where there is profit, there is competition. Online dating is quite possibly within the top 5 most competitive online businesses and competing against established dating sites is a proposition that should be thoroughly researched.

Todays Dating has officially set down it’s anticipated launch date for 1/10/2009.

Across the world, farmer populations are seeing a change with statistics showing that there is a big decline in the amount of people becoming farmers, and working fulltime as professional farmers and of the offspring of farmers taking up their parent’s role.  Several sectors have also moved to operate under tight contractual arrangements with some suppliers as opposed to the open market conditions that were the norm with previous years.

These changing demographics are affecting a wide range of varying industries and have been the subject of many studies and statistical analysis throughout the globe. Australia’s dense coastal population can much of the time leave our farmers, including miners of rural Australia forgotten by businesses and large service companies ie: phone or electricity companies. In recent times the Australian Bureau of statistics gathered detailed data on the farming population.The Australian government is using this data to try and create policy to support Australian farming communities.

There are regional organizations set up to help Australia’s farmers who are suffering from the reduction in farmers, single farmers of all ages are finding it difficult to find social outlets and partners with whom to form a lasting relationship.  TV shows like “farmer wants a wife” have opened up more options for singles and now dating farmers is catching on with city singles looking for fresh air and a quiet lifestyle.  The newest series of
the Famer Wants A Wife is gearing up to start as the programmes producers look for the final contestants for the show.  A new bunch of eligible farmers will now have their opportunity to meet the lady of their dreams on Channel Nine’s popular reality series.The show is calling for single women in Australia to apply to be included in the show and possibly find true love. Of course not all female singles who apply can meet the 12 farmer bachelors found by the TV followers.

So the question to be asked is - how to do you get the opportunity to meet one of these distant, rural, farmers.  The United Kingdom has websites available such as lovehorse, an online community of horse and outback lovers offering equestrian dating for horse or country singles offering rural farmers somewhere to meet and to chat online.  In Australia there are free online dating and chat websites that have group features with “rooms” for single farmers to socialize with online dating partners. 

The growth of the internet across the world has enabled rural farmers to form meaningful relationships and to easily be introduced to other singles online.  Australian farmers, particularly, can benefit using free online dating sites set up for the sole purpose to target Australian online singles.  A few sites target certain outback singles, although rural country online dating users often discover free online dating websites are aimed at more broad Australian singles which present farmers with more opportunities and a larger range of singles suited to their outback lifestyle.  

  Free Online Dating Chat Site for Australian singles 

In a candid and frank interview with site owner Matt Fuller, this inspiring success story, against all the odds can give fellow entrepreneurs and online businesses that are starting out some real encouragement.

Can you tell our readers of your experience with the internet and online dating? “Prior to starting this website one year ago, I had no knowledge or business experience with the internet, in fact I had nothing to do with the online dating industry at all”

So what inspired you to do this considering you came from a completely non related industry in the offline world. “The internet has always been of some curiosity to me. I mean, what offline business can reach millions of potential customers and can do so from just one location, I can’t think of any. So
I began to research online businesses with no real intention of the online dating industry at that time”

What was the final turning point that made you start an online dating service? “This might sound a little strange, however, I chose the singles industry because of its competitive nature, meaning that there was a great challenge to try and compete with the likes of aussiematchmaker and rsvp. I also new that if I did succeed that online dating was very lucrative and wasn’t going to become obsolete any time soon. Online dating type searches on the internet are in the top 5 searched online industries in the world and this was the determining factor as to why I decided to go this way.

After one year online, can you summarize the progress you have made. “hookmeup now gets over 30,000 page views per day and has 200 new members joining every day so there is now a huge choice of singles for my members. Just 3 months ago there was an average of 50 new members per day so you can see how fast the website is growing. In the past year I estimate that I have spent 1000 hours doing search engine optimization to increase my rankings within Google. Any Google search phrase searched from within Australia containing the words free dating, dating, chat, chat rooms, internet dating and others, the site now ranks in positions 1-10 so my site is easily found by singles looking for online dating services. Prior to the website launch I was advised by people with vast experience in this industry that to achieve these types of rankings for such competitive search keywords was not going to happen as there were literally millions of other dating type websites positioned ahead of me that I would have to compete with. So after actually achieving this in 1 year it has been a very successful venture for me considering I knew nothing when I started and it also provides a nice income. I now rank within Google alongside all the major established dating sites in Australia and are in direct competition with them”

www.hookmeup.com.au is based on a similar free online dating Canadian site, plentyoffish. Both these sites are genuinely free to join and meet other singles
and advertise Google services and other dating sites for revenue.

After some further research, it was found that the online dating industry is actually extremely competitive and there are millions of dating websites that have not been able to achieve decent search engine visibility and struggle to gain a large member data base.

There is much to be said about determination and self belief, just ask Matt from www.hookmeup.com.au    
      

<a onClick=”javascript:pageTracker._trackPageview(’/outgoing/article_exit_link’);” href=”http://www.hookmeup.com.au/FullArticle.aspx?id=91″>  Singles internet dating  chat rooms online dating </a>

As far as new business ideas go, online dating services and the internet is as competitive as any other industry. The internet is not all that different to offline businesses with regards to research and careful planning if you are to succeed.
 

Apart from having an excellent business plan prepared, knowledge of the web and technical skills is a must if you are going to compete well. There are more than 1 billion websites on the internet and if your online dating website is to succeed you should try to offer something that your competition doesn’t.
 

A website that has high rankings within Google and other major search engines is the most certain way to achieve steady traffic and revenue but this is easier said than done. Competitive businesses such as online dating singles sites are hard to achieve high rankings for popular keyword phrases like online dating, chat rooms, singles, internet dating and other similar keywords. One reason its difficult to rank highly for these commonly searched keywords is because the more established dating sites enjoy a strong hold with these keywords and are seen by Google as the industry authorities.
 

Search engine optimization (SEO) is the only means to achieve high rankings. New online dating services can take many months even years to rank highly. SEO requires careful an constant work, unique content also back links to your website might see your website gradually climb its way up through the Google algorithm. Include SEO as part of your new business plan before you begin. You will need to put aside enough time for SEO and it should be consistent.
 

When a website starts to age, its rank will often start holding its placement within the search engines and your SEO hours can start to be reduced, although a shorter amount of time for SEO should still be allowed for to maintain your ranking permanently.
 

Common tips for SEO include unique article writing, submitting posts in blogs and forums, and trying to think up niche ideas that your competitors don’t use. Search through forums, blogs and chat rooms for new ideas. Forums and chat rooms that relate to online dating are a good way to get ideas as there are many  experts who post comments via chat rooms and forums.
 

Search your competitors websites and see who is linking to their site. Steal their ideas. Be aggressive with your approach, the singles internet industry is as tough as they come.
 

If you are not a patient person by nature the online dating industry may not be for you. Many have tried and not succeeded. There are free online dating sites now emerging which is seen as a new competitive component in this industry. Free online dating services promote the more established paid dating sites and receive revenue when they convert subscriptions.
 

A big decision you will need to think of before you start your online singles website is if you will set it up as free or paid for your members.  Do your research before you make the decision.
 

The Australian online dating service that helped with this article has taken the move of giving free memberships for females and charging males a small subscription, securing a niche in this industry. The basis for this idea is to maintain a more even number of females and male members. Currently most dating sites have a higher membership of male members than females.
 

So if your considering online dating as a business idea this guide should assist you to get started. Good luck!

  Free Online Dating Site and Chat Rooms for Singles Australian Internet Dating

If you’ve grown tired of day after day coming home from work to be alone and wasting away in front of the TV, perhaps you should check out these ideas and place yourself in a situation where other singles are possibly going to be also.
 

1/ Become a member of your local fitness centre. Many singles use fitness centres to better themselves and improve their image. You will be surrounded by available men and women, and further more it will get you out of your house and into a healthy routine.
 

2/ Join up to a group or class that encourages team work and group participation. You will discover you have things in common and will be able to chat to others easily.
 

3/ Visit a museum. You will be among different, cultural and interesting folk. Striking up a conversation regarding a certain piece of artwork is an easy ice breaker.
 

4/ Local markets are a fantastic way to get to know and chat to other singles. Alot of single people who are looking to commence dating again often go to markets for a day out to fill in spare time.
 

5/ Sign up to a sports team or group. Team sports offer forced interaction and gives participants an easy opportunity to chat to others who are also participating in your team. Mixed volley ball, mixed netball, mixed basketball are some examples of group teams you can join.
 

6/ You may have heard that the local supermarket can be a popular pick up spot. Most of us go grocery shopping, especially when your single. City grocery stores are full of singles. If you shop at the same supermarket often you will soon become familiar with the other faces who also shop there hence presenting an opportunity to chat to other shoppers.
 

7/ Take your dog for walks to the lake or park and get to know other people who live local.
 

8/ Seminars are also a great way of being able to chat to and swap information with others that have the same interests and goals that you have.
 

9/ Become a volunteer. Interaction is just one part of being a volunteer. You never know where this could lead or what opportunities this may present. Your sure to meet genuine and friendly people by becoming a volunteer.
 

10/ Participate in a men’s or women’s group and swap ideas and pool information about dating and meeting new singles.
 

11/ Singles travel. This is surely one of the most direct ways of getting to know and mingling with other singles. Everyone there is single and is in the same situation as you. Be certain to brush up on your conversation ability by using some of the other ideas mentioned above before you go on your singles trip. Give yourself the best possible chance of achieving your goal.
   
 
12/ Free online dating services. Online dating is also a targeted means of placing yourself among other singles. Dating sites can give you large results for minimal effort. By saying this, what other method can you look for a date where there is so much selection on offer and can keep searching until someone takes your fancy. Then simply fire off an email introducing yourself. Over 50% of online dating sites are free and many include free chat rooms and free web cams for visual convenience.
 

So there are just a few examples of ways to put yourself back in the game. If at first you don’t have much success don’t give up. The dating and singles scene is a law of averages, when you least expect it your number will come up.